Gao Fenglai, Wang Suizhou, tall wins, because they were created " spring, inferior fine inferior, red broomcorn " mythological and fashionable whole nation, but the at once decline after its are mad and outspread makes a person sob. ? ? Hu Baosen establishs trade group sturdily " province region is changed " road, zhang Tieshan is found for Venus beer " the country surrounds a city " the strategy, consciousness of Henan entrepreneur strategy sadly arousal. ? ? Henan is free after all without strategic entrepreneur, still need time test and verify. ? ? Doesn't Henan sky have strategic entrepreneur? ? ? ? ? Is Henan available without strategic entrepreneur? ? ? ? ? "Will in order to manage the concept of variety shop run contemporary business. " " south wind window " a report, make the figure of Henan businessman " embedded popular feeling " . In " have commercial history but do not have modern trade pattern for nothing, have a trader but do not have commercial idea for nothing " in the description, "Consciousness of primitive and backward, dilettante ignorance, smallholder, shortsighted, mental stagnation " the figure that became Henan trader it seems that, and by " popularize " to wider " businessman " on the body. ? ?
Invest a point
Domestic fashionable hairpiece consumes current surge arrival, erupt type growth has come! People begs what change and love beautiful consciousness to increase in consumptive idea, make a holiday
The consumptive attribute that sends the consumptive attribute that tastes by defect of cover fill a vacancy to be tasted to fashionable decoration quickly transforms, domestic hairpiece consumes upsurge to be being formed!
Famous hairpiece brand is few on international, and without thorough China market, home is the company to " consumptive upsurge is arisen, competitor base
This blank, ruibeika can drive straight in as industry old, share regale adequately " the market, opportunity and competitive pattern are clear more average consumption
It is better to taste! Deep ploughing 4 years, put advertising impact on the ice to fall in Fanbing at the same time, ruibeika has had domestic hairpiece the position of the first brand, without but shake!
As domestic style hairpiece consumes the outbreak of tide, and what company country brand reachs channel is progressively and perfect, vast market space will clean out treasure sales promotion for company line of business
Achievement fast growth offers a fertile soil! We should not regard as pure furry manufacturing industry the enterprise again, and should will regard optional consumable as fair
Department, give its reasonable appraise value! Reference is together " fur " of manufacturer
? ? ? ? 2002~2003 year it is to build industry strategy to advance the most difficult period: This locality develops the flourishing such as center of business new century, Xin; New developed area starts Zhengdong, big alligator of foreign real estate arranges relax, greenbelt to wait to grab beach Zhengzhou in succession, build course of study to face enormous market pressure. Beforehand build course of study to 3 direction can offer an alternative: It is to walk out of Henan, the city of a gleam of such as northerly Beijing, Shanghai, Guangzhou develops; 2 it is to defend Zhengzhou to continue to do big, do strong, do deep; 3 it is the fundamental condition that uses Henan, develop to 2 class city. ? ? ? ? The moment of truth, hu Baosen's business is sensitive with insight side he caught Central Plains city to change a course general trends of this one development. Inspect research more through half an year, hu Baosen chose the 3rd plan -- " develop downward " . Cautious Hu Baosen, build course of study to march the first project of 2 class market chooses the native place Pu Yang in him. On April 28, 2002, pu Yang builds grand of garden of city of course of study to weigh open quotation, pulled open Henan of the layout that build line of business of 2 class city prelusive, also gave Hu Baosen confidence and the inspiration that are down depth, province region changes the strategy to perfect maturity gradually. 2003~2004 year, build course of study to wait for ten cities to take the ground to develop a project in new rural area, Shang Qiu, Nanyang early or late. Current, build course of study to march successfully already Henan 14 cities, year sales revenue goes to 1.36 billion yuan of 2005 from 500 million yuan of growth 2003, the growth figure test and verify of geometrical multiple the success that he saves region to change the strategy. Clean out treasure net? ? ? ? Stand fast 14 years a market, build line of business already firmly held Henan estate the position of bound old. ? ? ? ? NO.2? ? ? ? ◆ Zhang Tieshan (president of Venus beer group) ? ? ? ? ◆ strategy keyword: Does the country surround a city? ? ? ? The word that uses Zhang Tieshan says, the strategic course of Venus is " the country surrounds a city " . ? ? ? ? 1998, price war of Henan beer market is all-time and intense, development arrived " reclaim bottle does not receive cumshaw " degree, profit dropped the limit. The market outside development province, seek profit point of growth, place before group president Zhang Tieshan. ? ? ? ? Beforehand, the tycoon of 3 big beer such as Qingdao, Hua Run, Yan Jing is in each spread out intense fight closely in big city, compare with them, no matter be brand or capital actual strength, venus goes very far, if be involved in among them, venus is bring about one's own destruction undoubtedly. ? ? ? ? In the communication with a Guizhou agency, zhang Tieshan discovered business chance: Remote Guizhou still is entered without old brand for nothing, and the price of beer compares Henan tower above 30% . After making an on-the-spot investigation, zhang Tieshan decides to set a plant in place. Do not have big competitor for nothing, of Venus entering nature is feel just like a fish in water. Nowadays, how to arrange Venus beer to had made one of main brands of Guizhou place. ? ? ? ? Make Zhang Tieshan is inspired successfully this -- for the Venus that inferiors a bit to actual strength, must avoid to wait for the openly engage in a battle of beer tycoon with Yan Jing, Qingdao, Hua Run, develop new market optionally.
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