Wheat wraps packet of hypostatic inn to clean out a brand to encounter growing trouble

September 2006, the Feng Jieqi that the university just graduates begins to be in clean out the set up shop on treasure, the full-time that began her cleans out treasure career. This the name is " heart blue T is appeared " because net inn serves nice management in the right way, had achieved year of sale of 30 million nowadays, had the group of 100 much people at the same time.
Nevertheless, feng Jieqi is in however recently the brand be anxious to how make oneself. This year in April, she and OEM manufacturer begin collaboration to sell the cosmetic that has a brand oneself. Pass half an year fumble, "8 sheet are tasted now, the month sells ten yuan. The month sells ten yuan..
It is difficult before to although extend a brand-new product,be compared too much, but Feng Jieqi admits allowing this is direction. The first her target is to become first " clean out a brand " . "Cleaning out a brand is the network brand that starts oneself, become clean out a brand to be able to get cleaning out treasure more support. " Feng Jieqi says.
Compare Yu Fengjie fine jade such first time transition that sells the home to undertaking greatly, those are already mature " clean out a brand " people undertaking the 2nd times fumbling again however.
Wheat bag bag is among them delegate. Began to be in this 2007 the brand that cleans out the get rich on treasure, nowadays have been to want to become individually " clean out a brand " businessmen eagerly the model of angle. Bag of the wheat end last year wraps the financing that obtained above of ten million dollar, its have a brand to be defeated in the sale hopeful that cleans out treasure oneself this year 100 million.
Nevertheless, attentive person of the same trades notice, the brand that includes a package as wheat is in clean out treasure to go up famouser and famouser, the website that wheat includes him package also begins sadly flourishing rises, sale is climbed increasingly litre. In the meantime, the collaboration of wheat bag bag offerring money with other shopping website also never discontinuous. To this, wheat bag wraps explanation of rain of vice-president square day to say, "Clean out treasure to remain main sale position, what have website lay particular stress on oneself is Wu of brand construction kimono. What have website lay particular stress on oneself is Wu of brand construction kimono..

Dozen fold

Apparent, as " clean out a brand " be brought up ceaselessly, clean out treasure to cannot have satisfied their appetite. After be being built through cleaning out treasure to finish a brand the first round, original " clean out a brand " people began to clean out treasure besides longer journey.
Some transition are to comply with spring tide, as a mature brand, must have more sales and promotion medium of communication. Some transition are be forced to do, as a result of " clean out a brand " increasing, the natural resources that cleans out treasure is limited, planning an outlet additionally is the measure that maintains high speed growth.
"Begin this year, more and more cleaning out the brand begins to be contacted with VC, seek clean out the development space besides treasure. " domestic person is angry most the community of electronic business affairs of flourishing sends Xing Kongyo of acting network president to be evaluated so.
Clean out a brand arisen
"Clean out a brand " is card of net kinds or types of goods constitutionally. Do bigger more as what the net buys the market, a few sell the home to had been not satisfied at spelling what the price spells customer service to repeat competition greatly, turn and begin to pay attention to the independent brand that breeds oneself.
After cleaning out treasure store to roll out 2008, card of net kinds or types of goods and demand of the commutative that clean out treasure let " clean out a brand " this one concept appears formally. At the beginning of cleaning out the line on treasure store, traditional businessman is not had too big into be stationed in interest, and clean out treasure to be badly in need of starring the brand will make a store. At this moment, a few networks are burgeoning the brand shows interest to such promotion channel. Then, cleaned out treasure to begin " clean out a brand " the plan that make a star.
"We are passed make an on-the-spot investigation on the spot, discriminate singles out the brand that can provide quality product and excellent service. " the net that clean out treasure is in clean out brand zone such description establishs the original intention that cleans out a brand.
Below the support that cleans out treasure, wheat bag bag, Justyle, Ou Sha, crack silk these names begin institute of the user that be bought by more and more nets hep. Nowadays, the brand was cleaned out to had achieved 105 in what the store that clean out treasure lists, great majority founds be not worth 3 years, did not pay too high promotion cost, year sale is as high as several ten million to get on 100 million yuan even however.
"To new brand, cleaning out treasure is best start really. " Fang Tianyu of vice-president of wheat bag bag thinks even, cleaning out treasure is the first choice that starts shop sign of net kinds or types of goods newly. Look in Fang Tianyu, help of the initial stage that clean out treasure sold the home to solve a lot of problems, among them the most important is the market and passenger flow.

Parcel post

Xing Kongyo tells a reporter, cleaned out treasure to throw many capital every year to guide discharge, and clean out treasure to go up change rate (the scale that discharge translate into buys) opposite taller, "Although every category is different, but become independent generally speaking of net inn change rate can have 10% pretty good, and in clean out treasure to be able to have 30% above. And in clean out treasure to be able to have 30% above..
Additional, include to clean out treasure to provide technical platform, and the community, information, advertisement help that travels to the brand also makes business deal easy many. "We run good customer service, before paragraph it is OK that with the production of back end connection rises. " Fang Tianyu says.
Have the aid of cleans out treasure, these brands were obtained grow at full speed, wheat bag bag is among them delegate. The wheat bag package that makes foreign trade one's previous experience ever had tried hypostatic store operation but the effect not beautiful. Wheat wrapped a bag to begin what go up to clean out treasure to sell the home to offer money 2007, enter formally 2008 be stationed in the store that clean out treasure.
Fang Tianyu includes wheat the bag to be in the end of make a great coup that cleans out treasure go up " we are pondering over the Babaji in analytic A's round strategy all the time. " Xing Kong Yoye thinks, the understanding that wheat includes a bag to clean out treasure to adjust direction to be opposite in A is most lucid. According to reporter understanding, at the beginning of cleaning out the line on treasure bazaar 2008, because enter,be stationed in business door very few, cleaned out treasure to give a lot of free promotion resource, this let first entered businessman win tremendous promotion.
"Friends objected us doing 2007 clean out treasure, arrived 2010, traditional foreign trade business rushs to clean out treasure. But compete now already very intense, advertisement need to grab. " Fang Tianyu says.
Chen Shou of analyst of easy view international sends think, those who clean out a brand is arisen the value that reflected the platform that clean out treasure to serve as new brand growing drive. Did not come to these cleaning out the brand migrates to other channel stage by stage likely, by clean out a brand to realize the transition to independent brand. Clean out treasure to suit to do poineering work model enterprise, regard getaway platform as its.
Do big impulse
Clean out a brand to grow after rising, the sales volume as oneself and brand effect are bigger and bigger, they and the concern that wash treasure also appeared to change delicately. More and more cleaning out the brand delivers the view to clean out the market besides treasure.
"The natural resources that cleans out treasure is limited after all. Clean out the sale on treasure to cross the brand of 100 million now a lot of, if want to enlarge dimensions again, can encounter a few bottleneck. " Xing Kongyo thinks, after dimensions is changed, the IT system that sells the home above all needs a change. Additional, because clean out treasure to buy,depend on flourishing flourishing to communicate, the person that a customer service can serve one day is finite, this also is the barrier that dimensions converts.